Marketing Theories

The process of marketing has sometimes been referred to as both an art and a science. Marketing has been defined as the process of relaying the value of a product or service to customers. The end purpose of this process is to sell that product or service to customers.
Marketing fulfills an important function in society by providing the link between a society’s material needs and its economic patterns of response. Marketing satisfies these wants and requirements by building long term relationships with customers through an exchange of information.
Marketing can be understood by considering the concept as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organisation and its owners. Marketing is the science of choosing target markets through market analysis and market Read More