Mobile penetration in India is the second highest in the world today. It is said that the global mobile marketing industry is expected to grow to $24 billion by 2013 and with over 300 million mobile subscribers it is no surprise that the mobile advertising space is bubbling with enthusiasm.
Today, mobile web users utilize their mobiles to access the Internet almost as much as the traditional web. Mobile phones are a constant companion and one is almost certain that the user will read the advertisement. Hence, there can be little doubt that mobile advertising is one of the fastest growing markets in the mobile ecosystem.
Apart from online advertising, there is often no way to check if anyone views/ reads/ listens to the advertisements. With mobile advertising, one can overcome this challenge and interact with target customers in a more efficient manner. Today, mobile advertising is finally coming out of the bulk SMS push model to a more sophisticated and targeted mechanism to reach out to the right users, at the right time. There are millions of mobile subscribers and each one of them can be reached through Mobile Application Advertising and marketing.
A mobile phone definitely qualifies as one of the potential marketing and advertising media devices because of its inherent characteristics such as being the most personal touch point, providing anywhere, anytime access to the customer. It can also trigger instant actions, responses and conversions can occur in real-time. Moreover, the mobile channel unlike the online one can be completely controlled so that spam can be minimized, thereby making marketing and advertising relevant and non-intrusive.
The way forward in mobile advertising would be targeted customer data driven marketing and advertising. Subscribers need to be carefully targeted based on their demographics, preferences etc. As long as the operators are able to make sure that they do not irritate the subscribers with too many messages and spam, mobile advertising can be a win-win for all.
Xebec eMedia & Mobile Advertising
Xebec eMedia was launched two years ago in order to bring together their expertise on brand building into the new age medium and offer additional services to their clients. In its endeavor to make advertisements relevant to its clients Xebec eMedia introduced mobile advertising to its array of services. Taking into account the cost of interaction & transaction of a mobile being low, Xebec eMedia leveraged on the future potential that mobile advertising has to offer.
Xebec eMedia works alongside with clients, who understand the mobile medium and are ready to unearth its true potential. It understands the clients requirements and creates specific solutions that have far reaching effects.
Advertising is an important tool for most carriers. Capitalizing on the abundant opportunities such as 3G, mobile video, GPRS and many such interesting models that mobile advertising has to offer, Xebec eMedia is all set to deliver campaigns that would work in measurable ways to achieve the set objectives of its clients.
Online marketing in Bellingham Washington is a one of the most affordable, yet powerful strategies for reaching out to the community. Nestled in the Northwest section of the state, Bellingham is the perfect location for instituting innovative marketing methods that allow business owners to capture their niche market.
Integrating online marketing in Bellingham Washington with current marketing plans offers several advantages. The diverse mix of locals includes college students, outdoor adventurists, environmentalists, activists, families, and retirees.
Due to the high level of college students, many of the residents are techno-savvy and use computers and mobile devices for many of their daily life activities. Bellingham businesses can take advantage of countless opportunities by instituting a multitude of online marketing strategies focused on consumer needs.
Several Bellingham companies have received public recognition for their creative Internet marketing efforts. Tom Smith, a stylist at Mikols Salon on James Street instituted online strategies to spread the word about providing free haircuts to homeless residents.
Mary Jensen received recognition for instituting a program to keep reusable products from ending up in Whatcom County landfills. Jensen’s program encourages Bellingham business owners to donate office equipment and supplies to non-profits instead of throwing items away.
Moka Joe founder, Trudy Scherting, used online marketing to inform Bellingham residents about her philanthropic programs through the sale of fair trade organic coffee beans. Scherting donates a portion of her proceeds to Dorothy Place, a domestic violence shelter for women and children. She also roasts beans to raise awareness about Coffee for Clean Water; a program that raises money to acquire water purification systems for third world countries.
One of the more effective ways to integrate online marketing is to employ a marketing consultant to review current marketing plans and determine which strategies are best suited for the business. There are many elements involved to develop a solid online presence and the process can be overwhelming when trying to go it alone. Hiring professionals acquainted with the Bellingham market can help to maximize results and minimize risks.
The first phase of Internet marketing involves determining the best strategies and how to make use of them. Anyone conducting business online needs a website, so Bellingham companies will need to hire a web designer if they do not already have a website in place.
Websites are the showcase for any business, so it’s important to have a clean design that loads quickly and is easy to navigate. Websites are the foundation for highlighting information about the company, selling products or services, and building customer mailing lists.
A good approach for assessing the competition is to peruse the official city of Bellingham website and review the member directory. Bellingham has an abundance of outdoor adventure companies, breweries and wineries, health spas, art galleries, and lodging facilities. Several business owners in this area are using a mix of online techniques including podcasting, videos, and social media marketing.
Social media marketing is one of the more powerful strategies because it allows companies to easily connect with large groups of people. This platform allows companies to build customer relations through social interaction. Building relationships makes it easier to sell products and consumers prefer to buy from companies they can interact with.
There is certain approaches that need to be taken with social media marketing, so it is a good idea to talk with marketing experts that specialize in this field. With proper knowledge and effective social marketing campaigns, Bellingham business owners can become recognized as an industry expert within the community.
Another powerful marketing strategy is mobile marketing. Due to the fact that Bellingham has a large population of college students that rely on mobile devices for nearly everything, companies that embrace mobile marketing can capitalize on this niche. College students use cell phones to find weekend events, movie listings, restaurants, and local business using local listing directories.
Local listing directories can be a dominant marketing venue because it allows residents and tourists to easily find Bellingham businesses. These directories let local business owners publish company information, business hours, website address, and offer special promotions such as discount coupons.
Bellingham business owners should publish to each of the major local listing directories, such as Yahoo, Google, and Bing, along with niche directories like Bellingham.AreaConnect.com and BellinghamDirect.info. While publishing to multiple directories can be time-consuming, the advantages are worth the time spent.
A lot of business owners find implementing online marketing to be a monumental task. To fully capitalize on these strategies does require a solid marketing team that can create, implement, and track results of multiple strategies. Companies that don’t have the time or staff may find it helpful to turn over projects to an online marketing company.
Business owners that are ready to take on online marketing in Bellingham Washington need to become informed about the different approaches and how to maximize results. Online marketing is a powerful force that can boost a business to the next level, as long as strategies are correctly implemented.